In 2013, the world’s leading watch brand Rolex once again joined hands with the internationally renowned Austrian Salzburg Festival to support this much-anticipated art festival.
At the same time, Rolex also presented in October this year the brand spokesperson, the famous Italian soprano singer, and Cecilia Bartoli, artistic director of the Salzburg Whitsun Festival. Ms. China’s first line, this century’s top classical musician held solo concerts in Beijing, Shanghai and Guangzhou respectively, setting off a gorgeous romantic classical music frenzy. For the first time, Chinese classical music fans were able to hear ‘the only voice in heaven’ praised by Karajan.
The 93rd Salzburg Music Festival that has just ended is undoubtedly a splendid event. This annual music festival is the oldest, highest level and largest music feast in the world. Its birth is due to its transmission. The mission of European faith in peace is shining. Led by the new artistic director Alexander Pereira, unique and outstanding performances have brought about great innovation and expansion. This year’s unprecedented scale, 45 days, 18 venues, 260 shows, plus a series of operas reorganized to celebrate the 200th birthday of the two opera giants, Richard Wagner and Giuseppe Verdi The highlight is that the audience enjoyed an unprecedented feast of music, and the newly added children’s opera performance and Pentecost were also greatly supported.
Dr. Helga Rabl-Stadler, the director of the Salzburg Festival, said that ‘Salzburg Music The success of the festival lies in its unremitting pursuit of top art for nearly a century. Bringing high-quality performances is our life’s work direction, and these can not be achieved without our most outstanding sponsors and our holdings. We have the same goal. Rolex has long been a model of persistence in perfection, which coincides with the mission of our festival. ‘
In addition, Ms. Cecilia Bartoli, an Italian female singer known as the ‘Goddess of Flowers’ by fans, has officially become the artistic director of the Pentecost in Salzburg since 2012. She has passion for singing Transformed into motivation for art direction. At the Pentecostal Festival in May this year, Bartoli presented Bellini’s famous opera Norma on the stage for the first time. She spent a lot of time delving into this role, and finally perfectly interpreted a work completely different from contemporary impressions. This amazing soprano singer toured China for the first time, and received thunderous applause from the audience on October 7th at the Beijing National Grand Theater, 13th at the Guangzhou Grand Theater, and 19th at the Shanghai Oriental Art Center.
Rolex and the arts
Rolex is proud to be an important driving force behind the best art events, artists, art projects and events.
At the beginning of the 20th century, when pocket watches became popular, Rolex founder Hans Wilsdorf successfully realized his dream and created a watch that combines precision and elegance. Since then, Rolex, the Swiss watchmaker’s leading brand, has encouraged individuals to excel. Over the years, Rolex brands and products have continued to develop and strive for perfection. Because only the highest quality materials are used and designed by the best designers, Rolex watches have become a symbol of elegance, dignity and highest quality.
Upholding the brand tradition and promoting brand value, Rolex actively assists artists to achieve excellence by supporting a group of carefully selected artists and artistic activities.
Rolex seeks partners who are just as passionate as their brands, pursuing precision and performance. Therefore, the association between Rolex and the art world is logical. Rolex’s collaboration with the art world dates back to the 1970s. At the time, New Zealand soprano Dame Kiri Te Kanawa started a long-term collaboration between Rolex and the art world.
Over the years, Rolex’s support for art has expanded to many outstanding artists in various fields. In the field of vocal music, Rolex’s endorsers include the famous Spanish tenor singer Plácido Domingo, who has worked with the brand for more than 30 years, and the Italian baritone singer Cecilia Bartoli Cecilia Bartoli), German tenor singer Jonas Kaufmann, and British tenor singer Bryn Terfel.
The talented young pianist Yuja Wang of the famous classical musicians who cooperated with Rolex. In addition, Rolex has established a close working relationship with Venezuelan conductor Gustavo Dudamel. Recognized as a world-class orchestra, the Los Angeles Philharmonic, where Dudamel is the music conductor, is also sponsored by Rolex.
In the field of modern music, Rolex has maintained a stable cooperative relationship with many well-known pop artists, including Grammy winners, Canadian jazz singers Diana Krall and Michael Bublé, India Sitar player and composer Anoushka Shankar, and the famous French ballerina Sylvie Guillem.
In addition to supporting artists, Rolex understands the importance of working with prestigious art groups such as the fascinating Teatro alla Scala, the historic Royal Opera House, The prestigious Metropolitan Opera in New York. At the same time, Rolex supports the popular Salzburg Festival and the well-known Vienna Philharmonic Orchestra. Rolex’s support for art has now extended to Asia and has become a dedicated timepiece for the National Centre for the Performing Arts.
At the same time, Rolex also helps young artists realize their artistic potential through a number of sponsored projects, such as the annual World Opera Vocal Contest, Operalia, founded by Mr. Placido Domingo, as well as the Rolex Mentor and Sponsorship Program Protégé Arts Initiative), a project aimed at discovering talented young artists around the world, allowing them to collaborate with art masters for a year, and receiving one-to-one careful guidance during this period.
Recently, Rolex has established a partnership with Medici.tv, an online video leader in classical music. With this unique platform, music lovers can experience the lively charm of well-known concerts at any time. Similarly, Rolex has partnered with Euronews’ music show called Musica, which brings viewers to the world of music and dance. Rolex partners also include Operaonline, a comprehensive online opera library open to all opera fans. These are part of the Rolex Art Support Program, which aims to promote and popularize music around the world by exposing the public to high-quality classical concerts, festivals, operas and musicians.
In the spirit of the founder of the brand, Mr. Wilsdorf, Rolex is always active in the arts and spares no effort to support outstanding talents and institutions that share common values with the brand and relentlessly pursue perfection and excellence. This support will benefit the inheritance of the artistic heritage and make a unique and lasting contribution to cultural causes around the world.