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    Sihh 2014 Exhibiting Brand Introduction

    The 24th International Salon International de la Haute Horlogerie (SIHH) will be the first grand event in the watch industry in 2014. As a large gathering of retailers, journalists and staff of participating brands, each new show confirms that SIHH is a growing event.

    Exhibition time:

     The exhibition will be held from January 20th to 24th, 2014. At that time, more than 12,000 visitors from five continents will come to the 23rd Geneva International Haute Horlogerie, including more than 1,200. Global media reporter.

    Exhibition location:

     This year’s show is still located at the Palexpo Convention and Exhibition Center next to Geneva Airport. The exhibition hall is elegant and comfortable, covering an area of ​​30,000 square meters. It is expected that nearly 13,000 visitors will attend the exhibition.

     This educational exhibition traces the history of time measurement. In fact, from the birth of the sundial to the miracles of contemporary micromechanics, the various inventions that made people seek the footprint of time are closely linked to the scientific and technological discoveries of the centuries. The tradition supported by timepieces will be fully demonstrated by major brands at SIHH 2014.

     As an exhibition of brand creativity and expertise, as well as its innovative ability, SIHH emphasizes the strange world of culture, art and history, and science and technology.

    Exhibiting Brands:

    A. lange & Söhne, Audemars piguet, Baume & Mercier, Cartier, Greubel Forsey, IWC, Jaeger-LeCoultre, Montblanc Montblanc, Officine Panerai Sea, Parmigiani Fleurier, Parma Gianni, Piaget, Ralph Lauren, Lauren, Richard Mille, Roger Dubuis, Vacheron Constantin, Vacheron Constantin, Van Cleef & Arpels.

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    Tudor 10,000 Yuan Grade Bronze Popular Recommended Black Bay Bronze 二代 目

    TUDOR Tudor began to participate in the Bronze Watch War from 2016 at the time, when Black Bay was taking off. Joining Bronze, a hot topic in recent years, has made the series more popular in the market. The brand’s first bronze watch The burgundy bezel with coffee-colored dial looks very similar to the retro impression of bronze. When the bronze watch was first released, there were not many models of the same material and material on the market, so Tudor successfully became a chapter. Becoming the first choice of entry-level bronze watches, also caused the grand occasion of watch grabbing in the market.

    Later, Tudor released the special edition of the Bucherer watch shop with blue face and blue circle and the Only Watch charity bazaar version with green face and left crown. Waited for a long time, until the brand finally launched a second mass-produced bronze watch in 2019, this time also based on Black Bay, the main change is mainly the color change of the bezel and face plate, even so , Enough to make people look forward to this.

    Tudor, which mainly uses stainless steel or titanium to make its case, introduced the topical material of bronze for the first time in 2016. In 2019, it launched the Black Bay diving watch with a bronze case.

    Feature 1: aluminum-copper alloy for better protection
    The reason why the bronze models are hot or even overpriced at the beginning is mainly because the material of bronze can change color after wearing for a long time. This was originally a disadvantage of bronze used for watchmaking. I did not expect that the modernity that focused on personality turned into a flattering The selling point of TUDOR is that the ratio of bronze used by TUDOR is a little different from that of ordinary brands. Their family uses ‘aluminum-copper alloy’, so the case looks bright when it is brand new, and it is slightly deeper than other brands Different bronze colors. The reason why this formula is used is because the addition of aluminum on the basis of copper can improve the hardness and corrosion resistance of the case, which is a unique experience of Tudor’s own research and development of bronze materials.

    The faceplate inherits the appearance characteristics of the Black Bay family, including the large crown, dots and triangle-shaped hour markers, and the pointer shape commonly known as the ‘snowflake needle’

    Feature 2: Slate gray surface is a new element in 2019
    This faceplate is simply ‘retro’. Bronze is a material that changes its appearance over time. The dark color after patina generation is quite suitable for replicating classic models. Therefore, Heritage Black Bay Bronze’s The dial just inherits the reference to the Ref.7922 diving watch from 1954, and incorporates the essence of some antique diving watches from Tudor over the years. Also inspired by the brand’s first generation of diving watches. The new 2019 version is replaced with slate gray anodized aluminum and the same color face plate. The color of the slate gray face plate also has a gradation effect. This is a new attempt not seen in the previous Black Bay bronze watches. In the case that the specifications and design have not changed significantly, the new visual experience brought about by color matching will be the key to determining whether consumers pay the bill.

    The MT5601 movement is currently only used by Black Bay Bronze. Its diameter is a relatively large one in the Tudor-made movement family, but other specifications such as 70-hour dynamic storage and 28,800vph vibration frequency are no different from other Tudor-made movements

    Feature 3: The Black Bay series is replaced by a homemade watch, starting with a bronze watch
    Not to mention that you may not have noticed that the Black Bay series is from the original version of this bronze watch in 2016 with its own movement, because the diameter of the MT5601 movement is large (33.8mm), so most of the other Black Bay series The table diameter is set to be 41mm. The difference in table diameter will be good news for watch fans who like large watch fu and bronze materials, and the MT5601 movement uses a silicon hairspring that is now becoming standard equipment and has a COSC observatory certification , As well as the two-way automatic winding, the practicality, durability and quality of the movement are unimportant.

    Black Bay Bronze

    Bronze material / MT5601 self-winding movement / hour, minute, second display / C.O.S.C. Observatory certification / sapphire crystal mirror / water resistance 200 meters / diameter 43mm / reference price: 29,000 RMB

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    Glashütte Pano Inverse Xl Chronograph

    Glashütte’s new classic Pano Inverse XL watch
    Glashütte Original (Glashütte) classic series PanoInverse XL was launched in 2008, Saxon maker displayed its unique internal elements on the display surface of the watch, making its internal beauty exposed for the first time. Both new versions of the PanoInverse XL utilize a more sophisticated case and a wider dial to present a dual gooseneck trimmer in a unique modern trend.
    的 The red and gold version of this extraordinary chronograph is already on the market, with a limited edition of 200 pieces worldwide. Available in 42mm stainless steel, the case is made of stainless steel with finely-coated polished surfaces and stripes.
    Glashütte’s new classic Pano Inverse XL watch
    At a glance, the beauty of the PanoInverse XL is striking: its gold rhinestones with threads, each with three white screws, set on a three-quarter splint with a Glashütte rib; Arabic digital , Scale and hands; elegant power reserve indicator, unique double gooseneck trimmer that cannot be ignored.

    Glashütte’s new classic Pano Inverse XL watch
    The galvanized silver fine-tuning device is inlaid on the balance bridge. The balance bridge is decorated with white galvanized carvings. The spiral weight below it swings regularly, showing the beauty of the rotation of the central Glashütte movement 66-04 Right now, the charm is endless.

    AnoPanoInverse XL’s off-centre design gives the dial the unparalleled importance of the double gooseneck fine-tuning device, making the rhythm and frequency of mechanical movements extremely accurate and with minimal errors, making connoisseurs sincerely praise its components.
    It is the beauty of this carefully crafted function that inspired watch manufacturers to redesign the movement to make the double gooseneck trimming device known as the ‘butterfly’ the most striking feature on the dial.

    Glashütte’s new classic Pano Inverse XL watch
    Invert the elements that can usually only be seen through the sapphire crystal case chassis, exposing their inner beauty. This bold design requires the creation of new components and a substantial redesign of existing and accessory components. To accommodate this new design, all three splints and gear attachments for the movement and power reserve need to be rebuilt.

    Glashütte’s new classic Pano Inverse XL watch
    新款 Each new model of the PanoInverse XL comes with a well-made strap: a red gold model with a brown Louisiana alligator strap, and a stainless steel version with a gray Louisiana alligator strap.

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    Hamilton Khaki Officer Automatic

    Hamilton has provided the military with more than one million timing devices, and HAMILTON is also the consent of military watches; with the change of the times, HAMILTON once again gives officers a brand new look-simple movement Wind, Khaki Officer Automatic’s striking white numbers with large dial black dial, 12 o’clock and 6 o’clock magnification, making time clear at a glance, but also the original solemn dial more design sense; matte stainless steel case with coarse The large faucet, or the simple and elegant appearance and the German exquisite handmade leather belt, the different materials show the gentleman officer’s handsomeness and taste and texture, I believe are all necessary classic models.
    Hamilton Khaki Officer
    Material: Stainless steel
    Movement: Cal. ETA 2824.2 automatic movement
    Function: hour, minute, second, date display
    Table diameter: 44mm
         HAMILTON is popular with people for its precise and durable practical functions and its consistent strong American design style. With more than 300 films in Hollywood, HAMILTON has become one of the most representative brands in American culture. In 1974, HAMILTON joined The Swatch Group, the world’s largest watch group, and became one of its many well-known brand members. With the Swiss-made quality assurance and the advantages of The Swatch Group, HAMILTON has become the first choice for mechanical watch entry with the most unique personality.

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    Beautiful Style Art Cartier Limited Advanced Complication Watch

    This gift box is specially created for connoisseurs of fine watchmaking collections. Five sets of limited editions worldwide are provided with independent serial numbers, generously presenting the classics of Cartier’s three advanced complication timepieces. The three watches have the same round case design, and the blue enamel dial is also harmonious.
     These three fine watchmaking works are similar in appearance and have their own highlights. They are equipped with three exquisite core mechanisms: a dual mysterious tourbillon movement, a floating tourbillon minute movement, and an Astrocalendaire perpetual calendar movement.

     The dial of the new Rotonde de Cartier watch is crafted in gold and embossed, and then covered with dark blue enamel. Inspired by the tradition of decorating clock dials in the early 20th century, this craft pays tribute to the extraordinary collection of the Cartier Collection.

     The engraved enamel process refers to the engraving of the radiation pattern on the 18K white gold dial, which is then repeatedly covered with transparent enamel. When applying the enamel powder, the master craftsman needs to carefully consider the texture, composition and color, so as to ensure a uniform and uniform decorative effect after firing. Grasping the temperature into the kiln is the key to the entire process. When the enamel cools, the dial will present a rich and delicate visual effect, with transparent enamel, delicate carvings and deep blue contrasting.

     The enamel decoration of these three watch masterpieces was completed at the Cartier Master Crafts Workshop in La Chaux-de-Fonds, and then assembled at the watch workshop at 35 Rhone Street, Geneva. All three watches Honored with the prestigious ‘Poinçon de Genève’ (Geneva Quality Seal). Cartier’s profound expertise in fine watchmaking blends master craftsmanship with sophisticated complications.
     Three pieces of timepieces are stored in antique mahogany black lacquered gift boxes, highlighting the unique aesthetic concept.

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    How To Adjust The Time Of Oris Watches

    How to adjust the time of Oris watch three-hand automatic mechanical watch:
    1. The crown is pulled out of second gear to adjust the time.
    2. Do not adjust the time and watch function during the period from 23:00 to 5:00 in the evening to avoid damaging Oris watch parts.
    3. Rotating the crown when it is not pulled out is to wind up. It is recommended to wind the watch about 30 times for new or long-lasting watches. Not allowed.
    4. The crown is pulled out by one gear. It is the date of adjustment, 1-31. If you encounter a month with only 30 days, you must manually adjust the 31st. (Note that the calendar is adjusted at 12 o’clock in the evening. If the calendar is adjusted during the day, you can manually rotate the time for 12 hours.)
    How to adjust the time of Oris watch five-hand automatic mechanical watch:
    1. The crown is pulled out of second gear to adjust the time.
    2. The upper right button of the watch is for adjusting the day of the week, and the small dial at 9 o’clock in the dial displays.
    Three. The lower right button of the watch is for adjusting the month, and the small dial at 3 o’clock in the dial displays.
    24. Don’t adjust the time and Oris watch function during the period from 23:00 to 5:00 in the evening, so as not to damage the parts.
    V. The crown is wound when it is turned upwards without being pulled out. It is recommended to wind the watch about 30 times for new or long-term watches. Pauses or timing errors.
    36. The crown is pulled out by one gear. It is the date of adjustment, 1-31. If you encounter a month with only 30 days, you must manually adjust the 31st. (Please note that the calendar is adjusted at 12 o’clock in the evening, if the calendar is adjusted during the day, you can manually rotate the time for 12 hours)

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    Fiyta Designer Brand ‘muyang Timepiece’ King Sword Series ‘king Arthur’ Watch Appeared At The 2018 Basel Watch Fair

    In the long axis of history, the king’s legend has been widely chanted. Whether it was the Emperor Qin and Han Wusong Liuhe, or the Western kings contended for the European continent, they were invincible in their lives and swords. The king’s sword is not only a symbol of power, but also a pointer to history, marking the countless brilliant times.

     At the Basel International Watch & Clock Fair in March 2018, Fiyta Group officially announced the establishment of a high-end custom designer brand, named ‘Muyang Timepiece’ (English name MOONYANG), with Group Design Director Sun Lei (Sun Mu Yang) is the main designer and is manufactured by the Swiss team. At the same time, the opening product of the Yang Yang timepiece ‘King of the King’ series-the ‘Arthur’ theme watch, with the King Arthur sword-Shi Zhongjian and his Majesty Round Table Knights As an entry point, reappear the great legend of the King of Britain.

       This time, Mu Yang Timepieces chose the classic Western legend of ‘Arthurian Legend’ for concept expression, and displayed it as the brand’s masterpiece in Hall 1 of Basel Watch Show, reflecting the precise positioning of Fiyta Group in the high-end custom watch market. As well as the confidence and accumulation of its new designer brand Mu Yang Timepieces to interpret the watch culture, it can not help but look forward to the brand’s new series of products in the future.

    Interpretation of the legend, the sword in the stone looks at the king’s style

       The ‘Sword in the Stone’ story is a glorious chapter in ‘The Legend of King Arthur’ and is widely spread in Western Europe. It is rumored that the ‘Sword in the Stone’ is the sword of the King, standing in a huge stone. Only those who pull out the sword can become the king of Britain. Arthur, who was of low background, defeated the obstacles of the aristocracy, successfully pulled out the ‘Sword in the Stone’ and was crowned as king. His story of fighting with the Knights of the Round Table began.

    As a key item in King Arthur’s legend, the ‘Sword in the Stone’ has today become a symbol of ‘courage’ and ‘hope’ in the West, and the story of the Knights of the Round Table has become a classic legend with relish. Such a well-known European legend has challenged the uniqueness of the brand’s interpretation perspective and its deep conceptual driving ability. In order to present this theme more vividly on the dial, Mu Yang Timepieces specially designed the pointer to be a Western Broadsword. Through a complex structured JumpingHour movement, it showed the brand’s concept of cultural integration and the professional watchmaking of Fiyta Group. The deep accumulation of spirits reflects the heroic spirit of Arthur King’s sword sales.

     
    Perseverance, professional craftsmanship to draw and write ideas on the wrist

       In terms of design inspiration, King Arthur’s sword, ‘Sword in Stone’, was subtly designed into the style of a minute hand, turning slowly in the center of the dial, just like King Arthur’s heroic posture. The 12-point sword-shaped pin symbolizes the round table knight. The round dial is like a round table. It sits around the table as a knight and discusses important events, adding a bold and bold spirit. Although the rose gold case is not uncommon, it is under the background of cast-iron metal texture, which highlights the noble and solemn atmosphere of the royal family.

       As early as 2012, Mr. Sun Lei (Sun Muyang), the design director of Fiyta Group, innovatively proposed twelve pointers arranged in a radial shape, and the pointer ejection produced a time reading method that indicated the displacement of the hour. The research and development of this movement is extremely difficult. With the assistance of the Swiss team of Fiyta Group, it has undergone more than 5 years of research and development, and finally converted from concept to physical. It is named JumpingHour automatic mechanical movement. After careful assembly and testing by the Swiss team, the movement can run smoothly with top precision.

       Twelve independent sword-shaped hour hands on the dial are directly structured on the movement. Below the hour hands each corresponds to a running track. Under the track, a set of complicated mechanical structures push the corresponding hour hand device to ensure the accurate movement of the hour hand along the track. Every hour, the sword-shaped minute hand in the middle of the dial rotates once. When the minute hand reaches 12 o’clock, the hour hand ejects from the inner end of its own track to the outer end of the track. The resulting morphological change indicates In time, if the Knights of the Round Table meet foreign enemies, they lead the army. With the passage of time, the critical time from 12 o’clock to 1 o’clock, except for the 1 o’clock hour hand in place, the remaining 11 hour hand ejected back to the inner end of the track instantly, as if the round table knight class returned to the direction, very interesting.

    Chic selection highlights chivalry

       The special “King Arthur” watch of the FIYTA designer brand Mu Yang timepiece King Sword series, equipped with JumpingHour automatic movement, with crocodile leather strap, against the natural sapphire inlaid at the end of the crown. Refined and distinguished. Available in 18K rose gold and 18K white gold.

       The ‘Arthur King’ special watch is the first product of the designer brand ‘Muyang Timepiece’ (English name MOONYANG) to be launched by Fiyta Group. It will be sold in the future with high-end customization. Please stay tuned.

    Watch configuration

     
     
    Name: ‘Arthur’ concept watch from the FIYTA designer brand ‘Muyang Timepiece’ King Sword series;

    Model: MY001.PBK (18k rose gold model, black plate, brown leather belt), MY001.WBK (18k white gold model, black plate, brown leather belt);

    Movement: Swiss-made automatic mechanical movement, specially designed pendulum;

    Panel design: 12 specially customized sword-shaped hour hands, symbolizing His Majesty’s round table knight, the minute hand is a hand-carved sword shape, like the sword of King Arthur ‘Sword in Stone’;

    Case: 18K rose gold and 18K white gold

    Table mirror: single-sided anti-glare synthetic sapphire glass;

    Crown: two precious metals, 18K rose gold and 18K white gold, with natural sapphire on the end;

    Bottom cover: 18K rose gold and 18K white gold

    Strap: brown alligator leather;

    Buckle: 18K rose gold, 18K white gold two kinds of precious metal buckle cover optional, buckle frame is made of stainless steel;

    Waterproof: 50M;

    Number of issues: to be determined;

    Global selling price: 380000-480000RMB.
    For more details, please pay attention to the live feature of the Basel Watch Fair:

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    Jebsen Targets Fertile Soil For Women’s Market And Expands Watch Business

    As a leader in the planning and distribution of high-quality products in the Greater China region, Jebsen Group (Jebsen) announced that it will significantly increase its investment in the watch business to meet the emerging needs of the fast-growing female market.
        As a division of Jebsen Group’s luxury business unit, Jebsen Watch Sales is growing rapidly and it is expected that sales growth will exceed 200% in the next two years. This increase in sales will benefit from investment in the female consumer market. According to a report released by Bain & Company, a well-known strategic consulting company, in October this year, it is expected that the annual sales of the global watch industry in 2011 will increase by 18% year-on-year. In emerging markets, including China, the rising consumption power of economically independent female groups is one of the main driving forces for the development of the global watch industry.

        Jebsen Watches’newly-appointed general manager, Miss Liang Meishan, took the first important job at the beginning of her job, and she led the team to hold a high-end watch brand Raymond Weil’s“ Unveiling Ceremony of Raymond Weil’s New Advertising Image cum Best Series Launch Ceremony ‘, the launch of the new Jasmine series of watches specifically designed for women. At the press conference, Jebsen Watches also solemnly announced that Mr. Jiang Wen and Ms. Zhou Yun will be the spokespersons for the Greater China region of the Raymond Weil brand in the next two years. As soon as the Jia Jia series went on the market, sales rose along the way, which also reflects the trend of modern women’s increasingly favoring high-end watches.
        Jebsen’s other fashion brand, Skagen Denmark, has begun actively promoting women’s markets. Its online interaction on Sina’s official website Weibo, including interesting topics such as matching autumn and winter fashion with watches, has attracted a group of female fans who are keen on fashion dress.
        In addition, Jebsen Watches’ development plan also includes doubling the sales outlets of all brands to 300 in the next two years to match the overall expansion pace and the future of its top luxury brand Porsche Design and another high-end brand Nomos development of. At the same time, Jebsen Watches plans to double the number of employees in the next two years.
        Jebsen Group Director Mr. Bi Shaopu said: ‘The female watch market has huge potential, and further investment in this market will help us achieve the Group’s ambitious growth goals. Jebsen has been representing high-end brands in Greater China for over 100 years. As part of the group, Jebsen Watches is always committed to bringing more high-quality choices to the majority of consumers who love watches. ‘

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    Recommend Linea Women’s Watches

    Baume & Mercier Linea Women’s Watch
    The Prestige Linea series has swept the world since it was first introduced in 1980 and has quickly become the best-selling women’s watch. In 2000, Linea introduced a new idea that can quickly change the strap, making this series of watches more feminine.
    The new Linea series launched this year has more distinctive features than the old ones that are still remembered. The most noticeable features are the slightly larger size of the new model, the texture of polished satin treatment and the new design. Strap. In addition, the same watch has a variety of straps to choose from: satin or black calfskin strap, or maroon calfskin double-ring strap, the wearer can choose the strap material and style to suit the mood or style. Its well-known bezel and simple design with digital engraving present a very individual effect, making the Linea series the most coveted model of women’s watches.

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    Girard-perregaux Vintage 1945 Xxl Large Chronograph Tasting

    Vintage 1945 series exudes the extremely popular Art Deco style in the early 20th century, supplemented by exquisite watchmaking craftsmanship, which can be described as Girard-Perregaux classic elegant classic charm; this series of new XXL large chronographs Equipped with the brand-made GP03300 automatic winding movement, the timing function is accurate and won the watchmaking style.
    Innovative technology, exquisite workmanship, no difference in seconds

       Throughout the design of the Vintage 1945 XXL large chronograph, the straight lines and radians are perfectly natural; the pink gold or steel rectangular case is the essence of Art Deco’s geometric lines; the case is large in size, with the ironed case radian , Wearing a special fit on the wrist is comfortable; the case is polished and frosted, the decoration is extremely fine, and each function is better.

       The balance of the two timers on the dial is balanced. The blue steel hands are paired with the central chronograph seconds hand. The crown prince hour and minute hands are elegantly shaped. The Arabic numerals are as beautiful as antique timepieces. The rail-type minute scale echoes the original Vintage 1945 timepiece. The radian dial is simple and clear, and the time display is very clear, adding a little elegance to the overall design.

       From the back of the crystal glass, you can see the craftsmanship of Girard-Perregaux’s homemade GP03300 movement. The gold oscillating weight and the details of the parts can be seen in the traditional manual modification process. Although the Vintage 1945 XXL large chronograph is a new work of the brand, its aesthetic value and technical level continue the Girard-Perregaux http://www.girard-perregaux.com/ watch’s excellent tradition of nearly 200 years.

    Vintage 1945 XXL Large Chronograph Technical Specifications:
    Rose gold case
    Dimensions: 36.95 x 36.00 mm
    Thickness: 12.77 mm
    Case back: Crystal glass case back with 4 screws
    Water resistance: 30 meters
    GP03300-0064 automatic winding movement:
    Diameter: 11 ½ cents
    Swing frequency: 28,800 times per hour (4 Hz)
    Power reserve: 46 hours or more
    Gems: 47
    Functions: hours, minutes, small seconds, chronograph
    Black Alligator Strap with Rose Gold Discount
    Number: 25883-52-121-BB6C