Rolf Schnyder, President and Brand Holder of Athens Watch, has entered the 75-year-old this year. For the solemnity of the event, the brand has specially launched the new [Fantasy Black Lord Limited Watch] (Freak Diavolo Rolf 75) in honor of his remarkable achievements. Looking back on the past 75 years of Schneider, it feels like reading an adventure novel. Schneider immediately acknowledged that he once had a good time. He recalled, ‘The past experience has always been memorable, and I haven’t finished it yet. I grew up in Zurich, Switzerland, and like many Swiss boys, play, ski and learn in this beautiful country; but I To have a desire that most people don’t have is to look outside Switzerland. ‘
At the age of 22, Schneider was employed by a Swiss trading company. He was assigned to Bangkok to sell Swiss watches in Thailand. Since then, this brave journey to Asia has embarked on a long journey of 53 years in the world of watchmaking. In 1968, he established the first Swiss factory in the Far East in Thailand, producing precision watch parts for export to Switzerland. Later, he opened a case factory in Manila and a dial factory in Kuala Lumpur to manufacture precision watch parts for the Swiss watch industry.
‘I found the long-awaited strange experience. I found that no Swiss had ever set foot in it, and even wrote these trips for Switzerland and other publishing houses.’ Schneider said in detail: ‘I learn the language and roam the country to sell Switzerland Watches allowed me to start my own business as an entrepreneur. Europeans at the time had difficulty estimating the land in Asia, so I was able to do things I ca n’t do now, such as building a raft on the Myanmar border and following the famous Gui The river flows downstream; camping at Phuket beach (because there were no hotels at the time); visited Laos and Vietnam during the war; visited China during the Cultural Revolution, and many more places … I roam vast , Visited Thailand, Laos, Bali, Cambodia, China, South Vietnam, Japan, and spent three months sailing in the South Pacific to Fiji Islands, Tonga, Tahiti, and Bora Bora. ‘
One of Schneider’s characteristics is work and entertainment: he once played rugby on behalf of the Royal Bangkok Sports Club, arranged Europeans to visit remote areas of Thailand and temples in Angkor Wat, Cambodia, opened a company, collected antiques, and lived an unrestrained single life. . He is experienced in skiing and suddenly switched to water skiing and participated in the competition to win the 1967 Hong Kong Round Island Water Ski Marathon. ‘I got more than I thought. At that time, with my unique vision to explore business opportunities and have the ability to bear risks, we laid the foundation for the future.’ He added.
The Freak Diavolo Rolf 75 tourbillon has a power reserve of more than 8 days, a frequency of 28,800 vibrations per hour (4 Hz), an inertia of 8 mg * cm2, and adjustment with 4 screws. It is equipped with a silicon spring with a unique design of the Athens watch. The silicon angle right angle fork does not require lubrication. The tourbillon rotates one revolution per minute, the running track rotates one revolution per hour, manual refining, and the refining mechanism is driven by turning the bottom of the watch. One rotation of the bottom of the watch is equivalent to storing 12 hours of power. Turn the outer ring forward or backward to adjust the time.
Every year, Schneider went to St. Moritz to participate in the famous Cresta Skeleton Run, when he learned that Athenaeum was looking for a buyer. In 1983, the Swiss era came into a downturn with the advent of the quartz era. At the time, Athens had only one shell left. Schneider described it as the skeleton of a famous brand. Therefore, Schneider set about transforming the brand, emphasizing the unique and complex watchmaking technology and innovation as the core of the Athens watch. Watches such as Galileo Watch, Copernicus Watch, Kebler Astronomical Watch, San Marco Active Puppet Minute Repeater, Fantastic Freak, Genghis Khan, and Many of the subsequent ones have a common theme-innovation. From the time when Schneider relaunched the brand, the Athens watch has maintained a leading position in the use of new materials and technology, as well as innovative watchmaking methods.
In recognition of Schneider’s contribution to the watchmaking industry, in 2003, the International Watch Museum awarded him the ‘Outstanding Corporate Spirit’ award in recognition of his corporate achievements and commitment. Then in 2009, Schneider won the Grand Prix d’ Horlogerie de Geneve Lifetime Achievement Award in Singapore in Singapore, in recognition of his contribution to watchmaking technology and his dedication to promoting the development of watch innovation. Now, Schneider frequently travels between Switzerland and Malaysia, and when he is not in the business of Loroc, he stays at his home in Kuala Lumpur or visits subsidiaries and distributors around the world. Schneider’s wife, Chai, is a Sarawakian from Malaysia. They live in a tropical house with three children.
In celebration of Schneider’s 75th birthday and to pay tribute to the achievements of Athens Watch over the years, the brand has decided to launch a platinum limited edition Whispering Dark Lord Limited Watch. The case is specially engraved with the signature of Schneider in memory. This unique ‘Freak’ Freak tourbillon is limited to 75 pieces worldwide. The reason for choosing this model is because Freak is a symbol of creativity, marking the rebirth of the Athenian watch. As Schneider described, the appearance of ‘Fantastic Freak’ shocked and inspired watchmaking. Combining new watchmaking technology and revolutionary aesthetics, ‘Fantasy Freak’ is a Carrousel tourbillon, without the design of the hour hand, minute hand, face plate and crown. It is unprecedented to use silicon (a new lightweight material) to make a two-way escapement. The device has the advantage of no need for lubrication.
Whimsical Dark Lord Limited Watch Freak Diavolo Rolf 75, platinum case, limited edition of 75 pieces worldwide
‘About 30 years ago, I bought the Athenian watch, and I had planned the risks in advance. I believe that the unique and creative mechanical watch has a great chance to rise again, and it turned out that I was right.’ Schneider continued: ‘I fell in love with the distinguished old brand of Athens and our new direction of innovation. In order to celebrate my 75th birthday, I chose Freak, because it is a historic breakthrough in Athens watches and watch altars. Our most important watch. ‘When Schneider blows out 75 candles on his birthday cake, when asked about his birthday wish, he said,’ I hope that time can flow backwards so that I can do it again! ‘- —