The Metaphorical Relationship Between Trees And Watch Industry

The most popular metaphor for watchmakers is the statement about trees. If you browse through our magazines and websites, you will find that it is used many times by manufacturers. Give a few examples? On the occasion of the SIHH Geneva International Horological Salon, the title of a supplementary article about Jaeger-LeCoultre was simply called the ‘Jacques Tree’. Another example appeared in an interview with Philippe Merk, CEO of Audemars Piguet, when he mentioned ‘Royal Oak Tree.’ In the last issue of Europa Star Watch World, an article about Lange & Söhne introduced Lange Academy from the perspective of ‘Understanding Trees and Tree Roots’.

 Why is the metaphor of trees used so frequently? Perhaps because in the eyes of watchmakers, just as trees are closely related to our social state, it is also inextricably linked to the art of timekeeping. Of all creatures, human beings are best at governing space, and trees are clearly in control of time, because no other creature exceeds the lifespan of a tree-some types of California fir trees can live for nearly 5000 years. Trees are actually immortal because they can multiply infinitely. It is said that a Swedish spruce sprouted in 7158 BC, and it has been more than 9,000 years. Therefore, it is not surprising that the watchmaking industry compared trees to the masters of time. However, we are concerned about the revival of this metaphor.
 For a long time, the concept of watches and modern concepts are inseparable. With the increasingly busy global business, the regularization of transportation, and the interaction of the world economy, the social importance of watches continues to increase. Today, ‘instantaneous time’ occupies the core of financial transactions, banning space and borders. Trees that cannot move space but have better time control seem to be a symbol of comfort and encouragement. The world may collapse in front of us, the crisis can induce a global financial turmoil, and the class concept may be shaken, but the trees stand upright, as if it is a comforting reference point.

 This tempts us to seek inspiration from trees. Its structure is very suitable for the analogy of watch brands. In this world of economic globalization, watch brands are exploring how to re-stabilize their geographic base and historical depth (tree roots), with an emphasis on solidity and reliability (trunks). They also show their abilities through branches and take pride in the fruits of each season. The eternal seasonal cycle of trees-blooming every year and staying true to oneself-provides a very inspiring image.
 As such, trees represent a growing tradition. Although its growth rate slows down in particularly cold and severe winters, it never stops-a point that many watchmaking brands desire. Trees therefore remind us of timing. Isn’t the annual ring of the trunk a record of time passing, a bit like a natural clock?
 It’s no surprise that the metaphor of trees is so popular now. The euro may appreciate; China’s rise may slow down; sea levels may rise. But the big tree will continue to grow steadily.

Bing Jie’s Silver Plate, Bright And Starry

The warm sun in May has ushered in another mother’s festival. The tender spring breeze is filled with the love of mother and grandma. Time flows quietly in the mother’s life, engraving an elegant and beautiful river; time is in a hurry, and the whispers of the years are condensed between the square inch of heaven and earth on the wrist, with the mother to experience every minute of life. On the occasion of Mother’s Day, Swiss independent watch brand Oris has chosen Oris Artist’s Big Moon Phase Ladies’ Watches for the mothers of the world. The classic artist style and star-shaped diamonds and bright big moon phases Romantic encounter, embellish the time that mother passed by with sensuality and tenderness.

Oris, the Swiss independent watch brand, celebrates Mother’s Day on the occasion of Mother’s Day

Artist’s Big Moon Phase Watch with Diamonds: Crystal Elegance

A bright moon and a few stars, like the night of early autumn, are not as brilliant as the summer, but add a quiet and mysterious.

   Like the artist’s exquisite elegance, the new large moon phase ladies watch has a streamlined silhouette and is also classic and modern in detail. The bright silver dial is decorated with a fine guilloche pattern, and 11 natural diamonds embellish it. The elegant light of the diamond reflects the light of the mother walking in the time, and interprets the treasure of time with a romantic and graceful attitude.

   The dark blue moon phase, through a fan-shaped perforated window above the dial, records and interprets the cloudy and sunny round of 29.5 days. A bright moon and a few stars, like the night of early autumn, are not as brilliant as the summer, but add a quiet and mysterious. 72 beautiful diamonds surround the dial, guarding the starry sky that belongs to him. The breath of art is integrated with the clear and bright moon phase, telling the mother’s intellectual temperament full of tenderness.

Stainless Steel Artist’s Big Moon Phase Watch

   Under the beautiful dial, the artist’s large moonphase watch has a newly developed Oris763 self-winding mechanical movement, which provides continuous and stable power for the watch. At the same time, a single crown can be used to adjust the time and calendar and large moon phases. The artist’s large moon phase watch is also available in stainless steel, with a shiny stainless steel strap or a chic dark blue leather strap, which also has a refined charm. The stainless steel watch shines with a quiet and restrained brilliance, just like the mother’s perception and realization of the tranquility of life after time training.
   ‘She is a beautiful lady and the epitome of Oris watchmaking aesthetics.’ Ulrich W. Herzog, global president of Oris, said: ‘The latest Oris763 movement brings the traditional large moon phase function to women for the first time. Among the watches. Emotion, art, and Swiss watchmaking technology are fully reflected in this watch. On behalf of the sophisticated attitude of life of mature women.
product features

Oris Artist Big Moon Phases Calendar Watch

Number of products: 763 7723 4051
Table diameter: 36.00mm
Oris763 automatic mechanical movement, large moon phases at 12 o’clock, calendar display at 6 o’clock
Large moon phase function can be quickly adjusted through the crown at 3 o’clock
Stainless steel case and crown, 50 meters waterproof
Screw-in transparent bottom cover
Double-sided arched sapphire mirror with anti-reflective coating on the inside
Silver guilloché dial, scale set with 11 diamonds (0.042 ct, brilliant cut, clarity Si, H color), polished hands and indexes
Dark blue or black leather strap with stainless steel folding clasp, or stainless steel strap
Suggested retail price: RMB 16,800 for steel belt and RMB 15,400 for belt

Oris Artist Large Moon Phase Calendar Diamond Watch

Number of products: 763 7723 4951
Table diameter: 36.00mm
Oris763 automatic mechanical movement, large moon phases at 12 o’clock, calendar display at 6 o’clock
Large moon phase function can be quickly adjusted through the crown at 3 o’clock
Stainless steel case and crown, water resistant to 50 meters, bezel set with 72 diamonds (0.576 ct, bright cut)
Screw-in transparent bottom cover
Double-sided arched sapphire mirror with anti-reflective coating on the inside
Silver guilloché dial, scale set with 11 diamonds (0.042 ct, brilliant cut, clarity Si, H color), polished hands and indexes
Dark blue or black leather strap with stainless steel folding clasp, or stainless steel strap
Suggested retail price: steel belt model is about RMB 31,500, belt model is about RMB 29,800

G-shock That The Rich Want To Grab! The Most Expensive K-g-d5000-9jr In History

G-SHOCK’s great trick to celebrate the 35th anniversary of the founding is finally released! I still remember that the brand released a G-SHOCK concept watch made of 18K gold at BaselWorld in 2015, but the brand said that the watch was only for display, not a commercial style. At that time we were thinking If it is really commercially available, how much will it cost? No need to guess now, G-SHOCK has announced that it will launch a limited edition G-D5000-9JR watch made in K gold. The purpose is still to celebrate the 35th anniversary of the brand. This will be accepted from May 15, 2019. Pre-order, but the estimated shipping time should be the end of 2019. The limited number of 35 echoes the 35th anniversary, but the really amazing part is later. Its price is set at 7,700,000 yen, equivalent to about NT $ 2 million. ——About 500 times the price of the average G-SHOCK electronic watch, it is definitely the most expensive G-SHOCK in history!

G-SHOCK has launched a new work G-D5000-9JR in order to celebrate the 35th anniversary of the founding. The brand emphasizes that this is a watch made of K gold, limited to 35 watches, and will be in mid-May 2019. Start accepting reservations

G-SHOCK has already launched metal watches such as GMW-B5000. The stainless steel models were sold out immediately after the launch. It is impressive. The same version with a gold IP case is similar to this G-D5000-9JR. , But it is also golden, the latter’s gold-containing purity is genuine. So although we are not unfamiliar with the G-SHOCK of the golden case, you have to say that the entire watch is made of K gold material, and it takes a little time to digest it.

Unlike the IP gold-plated version of the GMW-B5000 in 2018, the G-D5000-9JR is made of real K gold, but it also makes its price soar to the peak of G-SHOCK history

The G-D5000-9JR’s case diameter is 43.2mm. Although it is made of K gold, G-SHOCK still ensures its water resistance to 200 meters. (The problem is who is willing to wear this watch to dive into the water and scrape the watch. ). This watch is equipped with a solar movement, with perpetual calendar, world time zone, chronograph, alarm clock, battery charging warning and other functions. In fact, it is not far from ordinary G-SHOCK watches. It is mainly its limited number and dream pricing. It can be seen in the released movie that the G-D5000-9JR can still operate normally after being subjected to shocks such as free-fall test and impact test. It is obvious that it has the next effort in the protection of the outside of the case. Of course, the watch model From this point of view, protection is also good. At present, it is curious whether G-D5000-9JR is likely to replicate the spike heat of last year’s steel case GMW-B5000. In view of its precious characteristics and rarity, perhaps the rich have finally started to become interested in G-SHOCK. .

G-D5000-9JR

18K gold material / Tough Solar solar movement / hour, minute, second, date, day of the week display / perpetual calendar function / world time zone function / chronograph function / alarm function / battery charging warning function / water resistance 200 meters / diameter 50×43. 2mm / Limited 35 pieces / Reference price: 480,000 RMB

Halloween ‘pumpkin’ Watch Recommendation

From the West to the East, Halloween is more and more a night when hipsters are happy to dress up. On this night full of pumpkins and fancy dresses, everyone fully exerted their imagination to dress up. From dress to accessories, one cannot be ignored. Although the changes in ‘strange’ watches are not as rich as clothes and jewelry, you can make a big fuss about colors, patterns, and shapes, and make it your topic and focus. Of course, the watches we have introduced are based on the principles of ‘modest exaggeration and amusement’ to ensure that you can still use these watches to go out on Halloween days.
Two ‘Pumpkin’ sports watches suitable for daily wear

1. Omega Seamaster Series Ocean Universe Watch

2. Mido Helmsman Special Watch
The two watches have their own advantages. The Omega Seahorse series is even more flamboyant. In addition to the strap, even the bezel, timing button and scale are decorated with pumpkin color, which is very high-profile. In addition, it has a revolutionary coaxial chronograph movement, which is definitely not out of the ordinary; Mido this helmsman watch is relatively low-key in comparison, with the orange details on the streamlined black dial The design echoes the strap, and the ETA7750 multi-function movement is tried and tested and very stable. The waterproof depth of 100 meters and the more affordable price make this watch sought after after listing!
Pumpkin
Seemingly ordinary but can light up the night

First say this seemingly easiest element to cater to Halloween night & mdash; & mdash; pumpkin-colored strap! It is said that wearing a watch with such a color strap, even if you are all black from head to toe, will make others seem to write ‘ldquo; Yingjing’. As one of the indispensable symbols of Halloween, the pumpkin can be said to be everywhere, and the bright orange yellow color is a symbol of Halloween. The most practical thing is that, except for Halloween, as long as you wear casual clothes, you can wear them every day! The appearance rate is extremely high!
A very luxurious & quot; pumpkin & quot; jewelry watch
● Baucher Lay Galleries
谁 Can anyone control this watch? The pearl fish skin strap, covered with various gem-staggered surfaces, cases and lugs, is really luxurious! Although it is a confluence of various colors, the dial color with yellow orange as the main tone caters to the theme of ‘pumpkin’ and is the best watch for various parties and events!
In addition to pumpkin color, there are fluorescent colors!

● de GRISOGONO fluorescent watch
In fact, the de GRISOGONO brand itself has a dark aesthetic meaning, and it is best at using black diamonds. Although this watch does not have a pumpkin-colored upper body, the fluorescent green is very eye-catching. It is covered with straps, dial scales and hands. If you do not plan to drown in the vast sea, wear it and raise your arms, which is your most dazzling sign!
Personality pattern
A good helper that complements wonderful clothing
Speaking of Halloween, the present dress up is far more than the realm of big ghosts, angels, cartoon characters, cosplay & hellip; & hellip; only you can’t think of it, there is absolutely no trendy people can’t. Of course, the watch does not have much room to play tricks. If you want to find an interesting watch to wear, you still need to think a little bit. The three watches recommended below have different styles, but they are all suitable for Halloween wear. They have confidence in color, form, and even the storyline, and they can be countless if they have one.