On June 14, 2014, Jaeger-LeCoultre, the official partner of the 17th Shanghai International Film Festival, held a grand press conference and public auction dinner at the Shanghai Film Museum on the opening day of the film festival. , Continue to help the development of China’s film industry. Jaeger-LeCoultre Brand Ambassador Zhao Wei, world-renowned French director Jean-Jacques Annaud, global action film master Wu Yusen, well-known Chinese actors Feng Shaofeng, Dou Xiao, Dong Xuan, Gao Yunxiang, Guo Tao, Liu Tao, director Wang Yuelun, Hong Kong actor Ye Xuan and Liu Xinyou, famous Taiwanese actors An Yixuan, Zheng Yuanchang, Ke Zhendong and other domestic and foreign celebrities wore Jaeger-LeCoultre fine jewelry watches and advanced complication watches to shine on the red carpet of the film festival. Nearly 200 domestic and foreign media and 300 distinguished guests dressed up to attend the Jaeger-LeCoults Charity Dinner, and together they helped.
The close cooperation between Jaeger-LeCoultre and the Shanghai International Film Festival began in 2011. At the beginning of the collaboration, Jaeger-LeCoultre announced that one of the most important projects in the next few years is to restore many classic Chinese films and contribute to saving China’s long-standing film cultural tradition. This is also the first time that domestic companies have participated in film copy restoration. So far, Jaeger-LeCoultre has funded the restoration of ‘One River Spring Water Flowing East’ (upper and lower), ‘Eight Miles and Clouds’, ‘Cross Street’, ‘Crows and Sparrows’, ‘Beautiful People’, ‘ Nine classic Chinese movies, including “Wanjia Lantern”, “My Life” and “Sisters on Stage”.
The newly restored ‘Sisters of Stage’ is the first color film repaired by Jaeger-LeCoultre and the Shanghai Film Festival. ‘Sisters of the Stage’ is a classic masterpiece directed by the famous director Xie Jin in 1964. In order to make this Chinese film classic better preserved and inherited, Jaeger-LeCoultre and Shanghai International Film Festival cooperated with the Italian film restoration laboratory of Bologna, Italy, a copy restoration institution with a reputation of ‘temple of film restoration’. 4K technology full color restoration of this classic work. A total of more than 80 staff members from the two teams in Shanghai and Bologna worked hard for 6 months. 2014 is the 90th anniversary of director Xie Jin’s birthday. The restored digital version of ‘Sisters of Stage’ will be the opening film of the 17th Shanghai International Film Festival. During this film festival, you will meet with everyone and pay tribute to the famous director Xie Jin.
In addition to rescue and preservation of old movies, the more important significance is to promote the protection of film heritage and cultural heritage, which has aroused the attention of all sectors of society. Therefore, the Shanghai Film Festival Organizing Committee and Jaeger-LeCoultre jointly decided to restore Wu Yusen’s classic masterpiece ‘The True Colors of Heroes’ in 2015, in order to arouse greater attention from all sectors of society to the restoration of old movies, and contribute their own heritage for the preservation of Chinese film heritage power. In addition, based on the pleasant cooperation experience between the two, Jaeger-LeCoultre and the Shanghai Film Festival signed a three-year cooperation agreement again, hoping to continue to work together in the next three years to jointly promote the development of Chinese film culture.
Whether it’s film creation or watchmaking, it’s full of the same dedication. As a close friend of film art, Swiss watchmaker Jaeger-LeCoultre and the film industry have the same values and mission: let every second remember the eternal moment. For a long time, Jaeger-LeCoultre and the film industry have maintained a deep friendship, passionately supporting and promoting the inheritance and development of film art. In the past 10 years, Jaeger-LeCoultre has worked closely with the world’s most prestigious film festivals: Venice International Film Festival, Shanghai International Film Festival, Abu Dhabi Film Festival, San Sebastian International Film Festival, Spain, Lincoln Center Film Association, New York , New York Film Festival, Toronto International Film Festival, Los Angeles Film Festival … Jaeger-LeCoultre’s passionate figure is active in every movie event.
Jaeger-LeCoultre donates high-end watches
On the night of the opening of the film festival, the Shanghai Film Museum was star-studded, and distinguished guests from home and abroad gathered together to support the restoration of Chinese classic films to help the Jaeger-LeCoultre dinner. Professional auctioneers from Christie’s will host this far-reaching auction. This time, Jaeger-LeCoultre donated a Duomètre Unique Travel Time double gold watch with a “SIFF 2014” engraved on the side of the case for public auction. This watch is the world’s first world time watch that can precisely adjust the second time zone to minutes, perfectly condensing the essence of the Duomètre biplane series, providing an unprecedented experience for travellers who love fine watches.
The stars actively responded to the public welfare call jointly advocated by Jaeger-LeCoultre and the Shanghai International Film Festival. In support of the development of Chinese film industry, the famous French director Jean-Jacques Annaud brought his latest movie ‘Wolf Totem’ to the well-known mainland Actors Feng Shaofeng and Dou Xiao love to donate a very memorable important item in the filming of the film—Matouqin and the Jaeger-LeCoultre Duomètre Unique Travel Time biplane series Universal Travel Time Watch for public welfare auctions, all the proceeds are used to support Chinese classic movies The restoration work pays tribute to the Chinese film industry with infinite sincerity and enthusiasm.
Jaeger-LeCoultre launches new HYBRIS ARTISTICA
The Jaeger-LeCoultre watch factory has been adhering to the traditional watchmaking technology and constantly creating complex-function watches that challenge the limits. At this film event, Jaeger-LeCoultre presents twelve new watches and clocks that symbolize the great craftsmanship of the Great Workshop—Hybrid Artistica’s extraordinary and sophisticated craftsmanship series. The new Hybrid Artist Artistica extraordinary intricate craftsmanship series blooms the magical colors of the super complicated function watch, continuing the gorgeous life that Rugu Jaeger-LeCoultre has given to the Hybris Mechanica series for many years, sublimating the brand’s iconic masterpiece again, showing the Jaguar watch in Rugu The factory’s unlimited creativity and rich cultural heritage of watches and clocks.
Among the twelve masterpieces of the Hybrid Artistica’s extraordinary and complicated craft series, Jaeger-LeCoultre watchmakers perfectly blend styling design, technical ideas, watch art and delicate craftsmanship, highlighting 180 precious crafts that are gathered under the same roof of the watch factory. The balanced beauty of the watch showcases the craftsmanship and unique style of the watch factory. The watch factory uses bold materials to promote a strong aesthetic concept. Whether it is the case or the movement, it carries the ultimate beauty and top craftsmanship. The encounter between the art of horology and transcendent creativity brings a brilliant light never seen before.
The 17th Shanghai International Film Festival is the fourth gathering of Jaeger-LeCoultre and Shanghai International Film Festival. Under the witness of bright stars, the Chinese film industry has ushered in a new event, and Jaeger-LeCoultre is honored to participate. As a fine watch brand with a glorious history of nearly two centuries, Jaeger-LeCoultre perfectly integrates its unremitting passion for watchmaking with its sincere support for the film industry, and composes it with a spirit of innovation beyond itself and the pursuit of perfection in craft Another gorgeous movement in fine watchmaking.