As a leader in the planning and distribution of high-quality products in the Greater China region, Jebsen Group (Jebsen) announced that it will significantly increase its investment in the watch business to meet the emerging needs of the fast-growing female market.
As a division of Jebsen Group’s luxury business unit, Jebsen Watch Sales is growing rapidly and it is expected that sales growth will exceed 200% in the next two years. This increase in sales will benefit from investment in the female consumer market. According to a report released by Bain & Company, a well-known strategic consulting company, in October this year, it is expected that the annual sales of the global watch industry in 2011 will increase by 18% year-on-year. In emerging markets, including China, the rising consumption power of economically independent female groups is one of the main driving forces for the development of the global watch industry.
Jebsen Watches’newly-appointed general manager, Miss Liang Meishan, took the first important job at the beginning of her job, and she led the team to hold a high-end watch brand Raymond Weil’s“ Unveiling Ceremony of Raymond Weil’s New Advertising Image cum Best Series Launch Ceremony ‘, the launch of the new Jasmine series of watches specifically designed for women. At the press conference, Jebsen Watches also solemnly announced that Mr. Jiang Wen and Ms. Zhou Yun will be the spokespersons for the Greater China region of the Raymond Weil brand in the next two years. As soon as the Jia Jia series went on the market, sales rose along the way, which also reflects the trend of modern women’s increasingly favoring high-end watches.
Jebsen’s other fashion brand, Skagen Denmark, has begun actively promoting women’s markets. Its online interaction on Sina’s official website Weibo, including interesting topics such as matching autumn and winter fashion with watches, has attracted a group of female fans who are keen on fashion dress.
In addition, Jebsen Watches’ development plan also includes doubling the sales outlets of all brands to 300 in the next two years to match the overall expansion pace and the future of its top luxury brand Porsche Design and another high-end brand Nomos development of. At the same time, Jebsen Watches plans to double the number of employees in the next two years.
Jebsen Group Director Mr. Bi Shaopu said: ‘The female watch market has huge potential, and further investment in this market will help us achieve the Group’s ambitious growth goals. Jebsen has been representing high-end brands in Greater China for over 100 years. As part of the group, Jebsen Watches is always committed to bringing more high-quality choices to the majority of consumers who love watches. ‘