Audemars Piguet Royal Oak 3120

Stainless steel material / Audemars Piguet diyCal. 3120 automatic refining movement / hour, minute, second, date display
 Sapphire crystal mirror and caseback / Diameter 39mm / Waterproof 50m

 Royal Oak is one of Audemars Piguet’s evergreen watches, but do you know the origin of this name? It was said that during the British Puritan revolution in the 17th century, King Charles II of England escaped from a hollow oak tree, so the oak tree became the protector of the royal family, even the name of a battleship. In 1972, the famous Gerald Genta designed this watch for Audemars Piguet, which was inspired by the makeup of the portholes on the battleship, and has since created this classic. In 2005, the time-honored Royal Oak has a new look. The classic makeup of the octagonal porthole is incorporated into a more generous faceplate design, and it is replaced with the well-received diy3120 movement and sapphire crystal back cover. It is full of attractiveness for many people, and has been lingering in the heart of Xiaobian. Until a while ago, I was finally officially exhibiting in Taiwan. I wanted to borrow one to write a close-up of the watch immediately. Unexpectedly, because many players have already ordered it, they failed to do so. Until now I have the opportunity to appreciate this classic. A few say, come watch appreciation directly!

 overall appearance

 The classic appearance has not changed much, maintaining the consistent design of Royal Oak. Even if compared with other Audemars Piguet models, it has a thicker sports style, but still handles all the details like its Dress Watch. The octagonal bezel is fixed with famous white gold screws. The matte and bright sides are rich in layers. The edges of the case, lugs and bands of the knuckles are specially cut out. It looks more refined and beautiful visually, and the actual touch is more comfortable. A thin black rubber ring can be seen between the bezel and the case. This is one of the traditional characteristics of Royal Oak’s net, and it is truly waterproof. The straps are solid as expected, and the hidden buckle is delicately portrayed with the Audemars Piguet logo. When you open it, you do n’t see the ordinary folding steel sheet, but the double-folding buckle of the word AP. It has brand characteristics; the clasp is controlled by a push-type reed, which is quite easy to use.

 Faceplate and hands

 The biggest difference between the appearance and the previous one is the design on the face plate. Now it looks that the previous one has more simple and classic beauty, while the new one has a more modern feel. The two present different charming styles. The area of ​​the luminous paint on the hands and time scales has been greatly reduced. The original rounded corners have increased the straight lines, which is less classical but more bold, and more young and generous. The hands and hour markers are cut into several different slopes, which shine with different light sources, making it easy to read the time from any angle. The faceplate continues the traditional three-dimensional cube of the net. I believe that if the watch guessing activity on this site only shows a part of this faceplate, many friends will easily see that this is the Royal Oak. The unique design has already become his Note the trademark; the date box is slightly inwardly shrunk, and the frame is delicate, and the texture is delicate; the minute scale cancels the number every 5 minutes, and the complexity is simplified.

 Even if Audemars Piguet modified the Jaeger-LeCoultre movement in the past to make a lot of popular watches, it continued to innovate and progress, and took its own path. At the Basel exhibition in 1999, it released a new concept of 3090 manual winding movement, and then launched 3120 The automatic movement of the movement caused a lot of attention in the watch altar. The new Royal Oak’s 3120 movement, under the sapphire crystal caseback, clearly shows his excellence, straddling balance bridges, weight balances, fine engraving of the automatic plate and delicate modification of all parts … … Etc. In explaining his uniqueness, in addition to being visually pleasing, according to data, his structure is precise and durable, and it is one of the rare movements today. I believe that in addition to the attractiveness of beauty, it is practical Sexually, Royal Oak can also bring great satisfaction. Many expensive watch movements are beautiful, but they may not be able to take into account the durability and practicality, while rugged and durable like Rolex, but they can not meet the requirements of the United States; it seems that the new Royal Oak equipped with 3120 will soon Create your own world again!

Basel 2019: The Alarm Function Combines The Time Of The Two Places Patek Philippe Grand

The Baselworld Watch & Jewellery Show 2019 is about to start on March 21st, and the high-end watch PatekPhilippe has released a new timepiece in advance. . The brand is committed to presenting the deepest structure with the smallest diameter and thickness of the timepiece, which can be seen from its works. This watchmaker also insists that every complex function, regardless of the degree of precision, is easy to use and safe to operate, and this watch does it.

Based on its exclusive dual-time dual-time zone display device, Patek Philippe adds a 24-hour alarm function, presents the latest top-of-the-line complicated automatic timepiece, and uses a hammer to strike the classic gong to interpret the alarm signal. Time watch style

This timepiece is equipped with two central hours: a hollow hand to indicate the home time, and a solid hand to indicate the local time at the main position of the watch. At 3:30, the time of the hometown is displayed, and at 8:30, the local time is displayed. The time zone device is well-designed, even if travelling across different time zones, it will not hurt the watch’s speed performance. The lower part of the surface is provided with a pointer date display panel, which runs synchronously with the local time. Therefore, when the local time is moved forward or backward past midnight, the date display number automatically increases or decreases.

At 6 o’clock, there is an auxiliary display panel with small platinum hands to indicate the date along the scale of 1 to 31; ‘1’ is shown in red to emphasize the first day of each month

In order to create a practical travel timepiece, Patek Philippe is determined to combine the time zone of the two places with the alarm function as if the date is connected to the local time display. The brand has added the concept of alarm, which is indicated by a classic reed sound. When the alarm function is triggered, the watch’s hammer will hit 2.5 times per second, continuously hitting a gong that surrounds the movement for 40 seconds. The watch, like a minute repeater, is equipped with a centrifugal governor to ensure that the spring sound is stable and orderly. It is worth mentioning that this watch is Patek Philippe’s first reed timepiece with a waterproof case, which can be a great help for people traveling to humid climate countries. In order to ensure the best sound quality of the watch, the brand attaches the gong directly to the side of the watch, rather than the side of the movement, so as to reduce the degree of sound attenuation of the waterproof case.

The crown is at 4 o’clock. If you want to adjust the alarm time, you must pull it out half before you can set the time by turning the crown back and forth in 15 minutes.

The watch is equipped with the new AL 30-660 S C FUS movement. The new self-winding movement has a precise structure. The movement has a diameter of 31 mm and a thickness of 6.6 mm. It uses a Gyromax® balance and a Spiromax® hairspring made of Silinvar® silicon. This novel material has unique characteristics. The patented geometry of the hairspring ensures reliable movement and accurate speed. The movement is equipped with a stop-second device, which allows people to set the time to the second.

The transparent bottom cover shows the subtle structure and delicate processing details of the movement, including the chamfered and polished edges of the splint bridge, the curved grooves on the 21K gold automatic plate, and the Geneva circle texture decoration

In order to make the display clear and readable, the brand uses digital to express the alarm time. There are double display windows under the 12 o’clock position of the faceplate to display the corrected alarm time numbers. There is also a circular day / night indicator under the double display window. White indicates the alarm time is from 6 am to 6 pm, and blue indicates 6 pm to 6 am. The alarm hour and minute display device drives the differential gear set, which drives the gear set to constantly compare the preset alarm time with the current local time. The device also has a system to offset the mechanical backlash, which is enough to allow people to accurately preset the spring bell sound one minute before the next quarter of an hour.

A small bell-shaped display window is provided below the 12 o’clock position of the faceplate to show the status of the alarm function. White indicates that the alarm function is activated, and black indicates that the alarm function is off. The button is decorated with the same bell-shaped embossed symbol and has the same locking device as the dual time zone button

At first glance, the two-time time alarm watch number 5520P-001 is reminiscent of another Patek Philippe timepiece. The Calatrava pilot two-time time watch, which was released in 2015. The new two-time alarm clock is like a platinum timepiece under Patek Philippe, with a diamond at the 6 o’clock position. Both faceplate technology and elegant style are combined, and the layout ensures legibility, highlighting the design style derived from the pilot’s timepiece. The surface adopts large Arabic numerals and large Barton-style hands, all made of white gold, and added with a white Superluminova luminous coating, which contrasts with the ebony radial background. Like all time watches in two places, the skeleton home time hour hand moves slowly on the second plane of the faceplate. The seconds hand is long, the tip is turned along the track minute scale, and the scale is marked with a five-minute dot. The watch is paired with a matte black calfskin strap on the wrist, with contrasting stitching and leather contrasting with the dial. The strap is fastened with a horseshoe pin, showing the unique characteristics of the pilot’s timepiece.

5520P-001 Two Time Alarm Clock

Platinum material / AL 30-660 SC FUS self-winding movement / hour, minute, second, date display / dual time display / alarm function / digital alarm time display / day and night display / sapphire crystal mirror / water-resistant 30 meters / Table diameter 42.2mm / Reference price: 1,500,000 RMB

Tag Heuer 55th Anniversary Of Porsche Club Of The United States

tag heuer (TAG Heuer) in order to celebrate the 55th anniversary of the founding of the world’s largest single-brand club, the Porsche Club of the United States (PCA), made 55 limited edition watches. Tag heuer has a glorious racing tradition, so it’s no coincidence that pca chose tag heuer as its limited edition watch partner.
The main inspiration of American actor Steve Mcqueen during the preparation of the film le mans came from his good friend Swiss legend driver jo siffert. He became the first driver sponsored by the watch brand in 1969. The sponsor at that time was heuer (The tag, which stands for technicals d’avantgarde, was named after it was acquired in 1985). Mcqueen insists on wearing the monaco watch from Heuer just launched in the movie. May be influenced by mcqueen, or by Porsche driver siffert, anyway, this Monaco watch seems to be the darling of the 1970s racing and fashion world. The unique geometric shape of this watch almost makes it an immortal legend, and it is one of the most recognized watches in the world.
This is a watch that is really worth collecting because it is reliable and rare. It can only be bought through the Porsche Club of the United States. The limited edition is only 55 pieces, representing 55 years of establishment of the club.

Brothers, Please Note That Your Portuguese Meter And Flying Meter Will Change This Movement In The Future

It is not too late to get to the topic. Today I just want to tell you one thing. The problem of universal movements that plagued some players will soon be resolved completely. It will cover entry-level models of various series of Portuguese meters, flying meters, mark, engineers, and Portofino.
I know very well that several models of universal movements often make some players tangled.

One of IWC’s favourites, pilots timed, this watch uses a universal movement.

   We all know that the movement used by IWC is divided into two parts. The high-end models use the self-produced movements (Woodpecker, Jones Arrow), and the entry models use outsourced general-purpose movements. IWC uses two general-purpose movements, one is the ETA or SW version of the 2892 movement, and the other is the ETA or SW version of the 7750 movement (I will write 2892 and 7750 directly later). Mark, Portofino Red 60, Engineer, Da Vinci, Marine Timepiece, etc. use the 3892 version; pilot chronometer, Portuguese meter, engineer timepiece, marine timepiece, etc. These timepieces use the 7750 chronograph . IWC has recalibrated the general-purpose movements purchased. After 5 orientation adjustments, the movement can reach the observatory standard (but there is no observatory certification).

One of IWC’s most popular models, Portuguese chronograph, also uses a universal chronograph movement.
   IWC watches with general-purpose movements are mainly models with a public price of 30,000 to 60,000 (the price of gold watches will exceed this range). What makes some brothers tangled is that many other luxury watches at the same price as IWC use a self-produced movement. Omega has 8500, Rolex has 3135/3235, Jaeger-LeCoultre has 899, Panerai has P9000 / P3000 and so on. Although we all know that general-purpose movements have good performance, reliability, and easy maintenance, many people still prefer self-produced movements with stronger technical characteristics. Of course, IWC knows this problem better than anyone else, so IWC starts to solve this problem.
According to the plan, IWC will use two new self-produced movements, 69000 and 42,000, to solve the problem.

IWC’s new 69000 self-winding chronograph movement.

   IWC will replace 7750 with 69000 and 2892 with 42000. Therefore, according to the IWC plan, the future IWC movement will be the following lineup. 52000 series (37.8 mm), 89000 series (30 mm), 59000 series (37.8 mm), 69000 series (30 mm), 42000 series (27 mm). Among them 52000, 89000, 59000 will be used in high-end series, 42000 and 69000 will be used in entry-level series. The boundary between IWC and high-end movements and entry-level movements is 10,000 Swiss francs (approximately RMB 68,000). Above 10,000 Swiss francs are high-end, and below 10,000 Swiss francs are entry.

IWC 52000 series movements are used in IWC high-end models, such as Dafei and Portuguese 7.

    At present, the new 69000 chronograph movement that replaces 7750 by IWC has been launched. It is used on the new engineer’s chronograph. 42000 has not been announced yet, but according to IWC’s plan, it should come out this year. 69000 was actually launched last year. At that time, I saw some information, but because I didn’t know much information at that time, although I knew it was a big thing, I didn’t take it out for writing. Now more and more information is being disclosed, so I will introduce the situation and technical configuration of 69000 to my brothers.
   IWC’s new 69000 self-winding chronograph movement was developed by IWC and the Richemont ValFleurier movement factory. Because the brands under the Swatch Group, Richemont Group and LVMH Group all exchange their movements, just as I learned recently that Vacheron Constantin’s new 5200 chronograph movement is actually used together with Roger Dubuis. (Although I see news that it is used in common, I think it should be a joint research and development and cooperative relationship), so it is possible that the new 69000 movement of IWC will be used outside IWC in the future.

We can see that the 69000 movement uses cylindrical wheels.
Some brothers have speculated before that whether this movement is a modified version of ETA7750 / SW500, so let’s compare what is the difference between 69000 and ETA7750 / SW500.

   We can see that the new 69000 disk layout is similar to the 7750, but there are actually differences. The small seconds hand of 69000 is at 6 o’clock, and the small seconds hand of 7750 is at 9 o’clock. The 12-hour clock of 69000 is at 9 o’clock, and the 12-hour clock of 7750 is at 6 o’clock. The information I know is that 69000 moved the small second hand to 6 o’clock to reduce friction and wear. This is true, because adding transmission gears in the gear train can reduce gear wear and reduce sludge (I will There will be a dedicated article to write). IWC’s 69000 movement uses a cylindrical wheel, 7750 is a cam, and the cylindrical wheel adds technical features and aesthetics to 69000. Although the technical configuration information of the 69000 movement I learned did not mention what kind of clutch is used in this movement, but according to the opening next to the automatic rotor of the 69000 movement, it should be the same swing gear as 7750. IWC The same clutch is used in the high-end 59000 series chronograph movement.

We can see that the 69000 is using the fine-tuning speed and slow hand, and the swing gear clutch can be seen from the opening next to the automatic rotor.
   We know that the winding of the woodpecker Billerton is the most representative technical feature of IWC, and IWC’s high-end movements are in use. Because the 69000’s positioning is an entry model (including 42000), the 69000 uses a ‘low profile’ woodpecker to wind. We know that now IWC has replaced the woodpecker with ceramic parts on the Portuguese 7 and other models, and no longer uses brass woodpeckers (commonly known as ‘yellow chickens’). The 69000’s self-winding section does not use ceramics and continues to use brass parts.

IWC 69000 has the movement decoration of the ‘standard’ entry model of luxury watches.

   In addition to these technical configuration changes, other upgrades of the 69000 are mainly focused on the assembly and maintenance of the movement. The timing components of the 69000 movement are on the back of the movement, which is easier to disassemble than the 7750. The 69000 calendar is also an independent module. These are convenient places for maintenance and repair. Lubrication of the 69000 movement can be completed automatically, reducing manual refueling errors, because it is easier to refuel manually, and there are oil stains on many movement plywood, which is ‘hand shake’. In addition, 69000 has two more axes than 7750 and has a little more power. 7750 is 44 hours and 69000 is 46 hours.

The new 69000 is now used only in engineer limited editions and will be used on more watches in the future.

The IWC Goodwood version currently uses a 69,000 chronograph movement.

   69000 is now used on the Goodwood Limited Edition of IWC. Some people think that it is because of the insufficient capacity of IWC, so it can only be used on a small scale. I think this statement makes sense. According to the positioning of 69000, after this popular models, which are very familiar to brothers, such as flying meters and Portuguese meters, will use this movement. When can I change it? Now I can only wait. Whenever this time, some brotherhoods are tangled and feel that it is not worth buying a universal movement now. For this issue, I still have the old point of view. Watches at this price do not need to be too entangled with the movement. General-purpose movements are also good. They are also self-produced. It does not matter much at this price. If you talk about tens of thousands, hundreds of thousands of watches, but also use a universal movement, then it is unreasonable.

Engineer Goodwood Edition with 69000 caliber
   Because of the hundreds of thousands of watches, they are often divided by the movement, such as PP 5119, 5296, Lange Saxon, 1815, VC 85180. These watches are three hands, there are no extras on the surface. The decorative style of the movement. An entry-level luxury watch, because of its low price, cannot achieve a very high level of polishing even with its own movement. In the entry-level luxury watches, like the 69000 we saw earlier, the decoration level and performance level of general-purpose movements and self-produced movements are basically similar. I don’t have any tangles. For example, Mark and Seahorse 300 meters with a public price of more than 30,000 yuan, one is 2892, the other is 2,500. There is not much difference in decoration and performance (except for escapement).

Excellent Classic Tasting Panerai Luminor Marina 1950 Three-day Moving Storage Watch

In 2017, Panerai’s models from the famous watchmaking brand from Italy moved towards slimness and thinness, and upgraded the classic P.9000 movement to P.9010, retaining its outstanding performance. On the basis, the thickness of the movement is reduced, which also indirectly reduces the thickness of the case, and injects a new and elegant blood into the world-renowned Panerai. The thin thickness also allows more table friends who love Panerai to better control the atmospheric Panerai. Among the many new products, a timepiece with a small blue second hand is really eye-catching, that is the Panerai LUMINOR MARINA 1950 three-day moving watch, let’s take a look. (Watch model: PAM01392)

More classic models get upgraded

   From this year, the Panerai classic movement 9000, which has been brilliant in the brand history for many years, will gradually withdraw from the historical stage and will be gradually replaced by the P.9010 movement. Compared with the 9000 movement, the 9010 movement not only maintains the functional characteristics of the three-day power reserve, but it is reduced by 2 mm in thickness, so that all watches equipped with this movement can be reduced in thickness and easy to wear. In order to facilitate the difference, Panerai will also add a ‘1’ to the original watch model, so that it can easily know its ‘predecessor’ version. This PAM01392 introduced today is based on the design of PAM00392.
Watch details:

   It inherits the brand’s classic pillow case design and is highly recognizable. The diameter of the AISI 316L stainless steel case is 42 mm. The case is presented in two grinding methods. The bezel is polished and the rest is frosted, showing the two characteristics of stainless steel. The one-piece lug radian naturally allows the watch to fit the wrist well and is ergonomically designed.

Case thickness is only 13.2 mm

   The Panerai brand patented crown protection bridge is also one of the more recognizable designs. It is made of AISI 316L stainless steel and integrates with the case. The crown bridge can well ensure the tightness of the watch’s crown, making the watch’s water resistance up to 100 meters.

   The classic sandwich-structured case is simple and intuitive. The distinct Arabic and bar hour markers are perfectly integrated with the central hour and minute hands for convenient viewing. The 9 o’clock position is the small blue second hand, and the 3 o’clock position is the calendar display, giving the watch more connotation. In addition, the hands and hour markers have a luminous part, which can observe the time even in a dark environment, and has full reliability.

   Through the transparent sapphire glass back cover, the appearance of the P.9010 movement appears in front of the eyes, full of mechanical sense. 6 mm thick, Glucydur® balance wheel, vibrating 28,800 times per hour. Two barrels guarantee a 3-day power reserve.

   The black strap, decorated with beige stitching, is stylish and full of texture.

   The frosted steel buckle is engraved with the Panerai English logo, which is traditional and classic, and convenient to wear.


To sum up: The reduction in thickness gives Panerai, known for its rugged style, an elegant and classic style. The perfect combination of traditional recognition design and modern urban minimalist design creates a favorite wrist watch. If you like this watch, you may wish to enter the brand store for details.

Zhenzhenzhimei 2017 Geneva International Haute Horlogerie Exhibition Cartier Pavilion List

Cartier, a brand that inherits more than 100 years of history with continuous innovation and unlimited creativity, has always interpreted the art of time with the most perfect watchmaking technology. At this year’s Geneva International Haute Horlogerie Exhibition, the Cartier Pavilion has a new look at the watch exhibition, and interprets the power of extraordinary style with fine watchmaking works.

Summary: Cartier’s new masterpieces of timepieces are displayed in the exhibition window. Among them are complex functions watches such as tourbillons, superb craftsmanship watches such as superb skeletons, luxury jewelry watches such as Mozambique rubies, or smart or elegant or luxurious Inheriting the classics while bringing a unique visual experience.

   For more details, please click on the watch live event in Geneva:

Elegant And Stylish Three Fashion Women’s Watches Recommended

Recently, I saw that the aesthetics of Chinese men have lowered the aesthetics of Chinese people. Most female compatriots have raised their hands in favor of this view. This shows how silent Chinese female compatriots are to male compatriots. The Watch House recommends three popular ladies’ watches for you to learn how female watch aesthetics look.

Cartier Blue Balloon Series W69010Z4

Watch Series: Blue Balloon Series
Movement type: automatic machinery
Case material: Stainless steel
Strap material: stainless steel
Case diameter: 28.6 mm
Domestic public price: ¥ 36900
Watch details: White, as Ms. Chanel emphasized, impeccable and absolutely harmonious with black, since then, white has become a mainstream watch color. White high-tech precision ceramics emphasize the design structure of the J12 watch, highlighting the essence of the model’s beautiful appearance. White high-tech precision ceramics exhibit a unique luster that glows from the inside, giving ceramics a magical charm. Pair with precious metals to create a wonderful light and shadow aesthetic.

Omega Elegant 424. watch

Watch Series: Disc Flying Series
Movement type: automatic machinery
Case material: 18K rose gold
Strap Material: Crocodile Leather
Case diameter: 32.7 mm
Domestic public price: ¥ 63900
Watch details: Watch House Chen Zhongyun)

The Clock And Watch Industry Authority Fleurier Quality Certification Agency Welcomes Its Tenth Anniversary Celebration

There is no doubt that the Qualité Fleurier, initiated by Chopard, Powell and Parmigiani, is the industry’s most stringent and most difficult quality certification. The number of watch products can be said to be innumerable, but the engraved mark of Fleurier quality certification is like a drop in the ocean. Today, the unique equipment used to test certification will benefit the entire watchmaking industry to help other brands improve their product quality, whether or not they participate in certification.

Headquarters of Fleurier Quality Certification Agency in Fleurier City Hall

   Fleurier certification is a perfect example of the 300-year-old watchmaking tradition in Val de Travers, Switzerland. Years ago, people who evaded high taxes moved away from Geneva to settle in this valley, and the watch industry flourished. They can watch here without having to be part of a strong watchmaking brand in the Lake Geneva region, which instead gives them a hidden additional advantage-broader freedom and better opportunities for innovation.
   Fleurier Quality Certification is a joint initiative of Chopard, Powell and Parmigiani. Michel Parmigiani was dedicated to revitalizing the watchmaking industry in the region and began working on watch restoration in 1975. After a meeting with Karl-Friedrich Scheufele, Chopard, the two brands decided to develop and produce clocks in line with the quality of Fleurier, which Chopard, Powell and Parmigioni respect. product.
   Despite its name, Fleurier Quality Certification, it is not limited to the watchmaking brands of Val deTravers. The independent Fleurier quality certification body is jointly supported by the Swiss Confederation, Canton of Neuchâtel and the town of Fleurier, and is also happy to provide testing services for other brands’ timepieces.
   However, these tests are the most demanding in the industry. First, the movements involved in the test (100% made in Switzerland) must pass an aesthetic review; then, the daunting ‘Chronofiable’ aging test must be performed in an independent Dubois laboratory to obtain a COSC certificate; finally, Only after passing the two previous tests, can the Fleuritest tester be placed in the state of the entire watch (not the movement). This tester can perfectly simulate the environment of wearing a watch in the real world, and it will be observed continuously during the 24-hour test In order to obtain the certificate issued by Fleurier Quality Certification Agency, the movement must be operated with an accuracy between 0 and 5 seconds per day.

Fleuritest tester that simulates real-world environments to test watches

   If you are soberly aware of the cruelty and rigour of this test, and the recognized quality standard that takes four years to reach certification, then look at the fact that only about 3,000 watches in the ten-year history are not certified. Strange. In the ‘Chronofiable’ aging test alone, 5% of the test works were eliminated and worn out (it needs to be pointed out and remembered that these watch cases are made of precious metals and are very, very valuable).
   To celebrate and commemorate the tenth anniversary of its founding, Fleurier Quality Certification Agency announced that the laboratory will be open to the entire Swiss watchmaking industry and provide testing services for all brands. However, at the same time, the test parameters and results of the laboratory must be kept secret and cannot be exchanged with each other to encourage more new customers to participate in the complete certification test process.
   Even leaving aside certification expectations, the unique equipment provided by this laboratory can allow brands to repeatedly test the watch’s winding speed and power reserve in a realistic environment, which is especially important for the brand’s products in the development and testing stage. Provide valid reference data. And, in the near future, new equipment will be added to the laboratory, which will be able to continuously monitor the quality of the balance and balance of the movement.
   As Karl-Friedrich Scheufele pointed out: ‘Florier quality certification is irreplaceable, it represents the essence of Swiss watchmaking, and it is the only 360-degree all-rounder Certification system. However, what is more important is the positive impact on scientific research and development, which can help us innovate technology, improve quality and conceive and produce better works. ‘

Rolex Presents The World’s Highest Level Music Feast

In 2013, the world’s leading watch brand Rolex once again joined hands with the internationally renowned Austrian Salzburg Festival to support this much-anticipated art festival.

 At the same time, Rolex also presented in October this year the brand spokesperson, the famous Italian soprano singer, and Cecilia Bartoli, artistic director of the Salzburg Whitsun Festival. Ms. China’s first line, this century’s top classical musician held solo concerts in Beijing, Shanghai and Guangzhou respectively, setting off a gorgeous romantic classical music frenzy. For the first time, Chinese classical music fans were able to hear ‘the only voice in heaven’ praised by Karajan.

 The 93rd Salzburg Music Festival that has just ended is undoubtedly a splendid event. This annual music festival is the oldest, highest level and largest music feast in the world. Its birth is due to its transmission. The mission of European faith in peace is shining. Led by the new artistic director Alexander Pereira, unique and outstanding performances have brought about great innovation and expansion. This year’s unprecedented scale, 45 days, 18 venues, 260 shows, plus a series of operas reorganized to celebrate the 200th birthday of the two opera giants, Richard Wagner and Giuseppe Verdi The highlight is that the audience enjoyed an unprecedented feast of music, and the newly added children’s opera performance and Pentecost were also greatly supported.

 Dr. Helga Rabl-Stadler, the director of the Salzburg Festival, said that ‘Salzburg Music The success of the festival lies in its unremitting pursuit of top art for nearly a century. Bringing high-quality performances is our life’s work direction, and these can not be achieved without our most outstanding sponsors and our holdings. We have the same goal. Rolex has long been a model of persistence in perfection, which coincides with the mission of our festival. ‘

 In addition, Ms. Cecilia Bartoli, an Italian female singer known as the ‘Goddess of Flowers’ by fans, has officially become the artistic director of the Pentecost in Salzburg since 2012. She has passion for singing Transformed into motivation for art direction. At the Pentecostal Festival in May this year, Bartoli presented Bellini’s famous opera Norma on the stage for the first time. She spent a lot of time delving into this role, and finally perfectly interpreted a work completely different from contemporary impressions. This amazing soprano singer toured China for the first time, and received thunderous applause from the audience on October 7th at the Beijing National Grand Theater, 13th at the Guangzhou Grand Theater, and 19th at the Shanghai Oriental Art Center.

Rolex and the arts
Rolex is proud to be an important driving force behind the best art events, artists, art projects and events.

 At the beginning of the 20th century, when pocket watches became popular, Rolex founder Hans Wilsdorf successfully realized his dream and created a watch that combines precision and elegance. Since then, Rolex, the Swiss watchmaker’s leading brand, has encouraged individuals to excel. Over the years, Rolex brands and products have continued to develop and strive for perfection. Because only the highest quality materials are used and designed by the best designers, Rolex watches have become a symbol of elegance, dignity and highest quality.

 Upholding the brand tradition and promoting brand value, Rolex actively assists artists to achieve excellence by supporting a group of carefully selected artists and artistic activities.

 Rolex seeks partners who are just as passionate as their brands, pursuing precision and performance. Therefore, the association between Rolex and the art world is logical. Rolex’s collaboration with the art world dates back to the 1970s. At the time, New Zealand soprano Dame Kiri Te Kanawa started a long-term collaboration between Rolex and the art world.

 Over the years, Rolex’s support for art has expanded to many outstanding artists in various fields. In the field of vocal music, Rolex’s endorsers include the famous Spanish tenor singer Plácido Domingo, who has worked with the brand for more than 30 years, and the Italian baritone singer Cecilia Bartoli Cecilia Bartoli), German tenor singer Jonas Kaufmann, and British tenor singer Bryn Terfel.

 The talented young pianist Yuja Wang of the famous classical musicians who cooperated with Rolex. In addition, Rolex has established a close working relationship with Venezuelan conductor Gustavo Dudamel. Recognized as a world-class orchestra, the Los Angeles Philharmonic, where Dudamel is the music conductor, is also sponsored by Rolex.

 In the field of modern music, Rolex has maintained a stable cooperative relationship with many well-known pop artists, including Grammy winners, Canadian jazz singers Diana Krall and Michael Bublé, India Sitar player and composer Anoushka Shankar, and the famous French ballerina Sylvie Guillem.

 In addition to supporting artists, Rolex understands the importance of working with prestigious art groups such as the fascinating Teatro alla Scala, the historic Royal Opera House, The prestigious Metropolitan Opera in New York. At the same time, Rolex supports the popular Salzburg Festival and the well-known Vienna Philharmonic Orchestra. Rolex’s support for art has now extended to Asia and has become a dedicated timepiece for the National Centre for the Performing Arts.

 At the same time, Rolex also helps young artists realize their artistic potential through a number of sponsored projects, such as the annual World Opera Vocal Contest, Operalia, founded by Mr. Placido Domingo, as well as the Rolex Mentor and Sponsorship Program Protégé Arts Initiative), a project aimed at discovering talented young artists around the world, allowing them to collaborate with art masters for a year, and receiving one-to-one careful guidance during this period.

 Recently, Rolex has established a partnership with, an online video leader in classical music. With this unique platform, music lovers can experience the lively charm of well-known concerts at any time. Similarly, Rolex has partnered with Euronews’ music show called Musica, which brings viewers to the world of music and dance. Rolex partners also include Operaonline, a comprehensive online opera library open to all opera fans. These are part of the Rolex Art Support Program, which aims to promote and popularize music around the world by exposing the public to high-quality classical concerts, festivals, operas and musicians.

 In the spirit of the founder of the brand, Mr. Wilsdorf, Rolex is always active in the arts and spares no effort to support outstanding talents and institutions that share common values ​​with the brand and relentlessly pursue perfection and excellence. This support will benefit the inheritance of the artistic heritage and make a unique and lasting contribution to cultural causes around the world.

Zenith Zenith Cooperates With ‘charity: Water’ To Sponsor The Third Annual Charity Event ‘charity:

Swiss watch production company Zenith Zenith is pleased to be the sponsor of the third annual charity event ‘charity: ball’, held at the Metropolitan Pavilion in New York City.

Moderators Adrian Grenier and Zenith President of Zenith North America Paul Ziff
Film star Adrian Grenier hosted the event, and many celebrities attended the celebration dinner, including Jenna Elfman and Matthew Modine. Guests enjoyed a special musical performance brought by Amos Lee, and there was also an unforgettable multimedia exhibition with the theme of the organization’s global success.

Adrian Grenier sells a Zenith 18K rose gold watch at a live auction
On-site auctions were two hand-made 18K rose gold watches donated by Zenith Zenith and simulated auctions by Grenier. The funds raised will be used to build drinking water wells. All the proceeds from the party will go directly to projects that produce clean and safe drinking water to help countries like Central Africa, Haiti and India.

Jenna Elfman and Zenith Paul Ziff, President, Zenith North America
Charity: Water was founded by Scott Harrison in 2006. His purpose is to raise awareness of extreme poverty around the world, educate the public and arouse sympathy, and gather the wisdom of all to help poor countries. Just three years after its establishment, the organization has helped more than a thousand communities and improved their living conditions.

Charity: Water founders Scott Harrison and Zenith Paul Ziff, President of Zenith North America
‘We are very proud to support the Scott Harrison and charity: water organizations in fulfilling their mission to help people meet what we consider to be necessities such as clean water,’ said Paul Ziff, President of Zenith North America. ‘This is our A task that should be done with all its strength. ‘
Source: Zenith
[email protected]